Context
An established luxury maison operating both flagship boutiques and a global e-commerce platform. Premium positioning, demanding clientele, and a return rate weighing on margins.
Challenge
Sizing inconsistencies across collections were generating costly returns. Their digital experience needed to mirror the boutique-level service their clients expected.
Solution
Mirror deployed AI Size Recommendation across the e-commerce catalogue, paired with Digital Twin Virtual Try-On for ready-to-wear and outerwear. Their clienteling team accessed the same data inside boutiques.
Outcome
Returns dropped 45% within two quarters. Conversion increased 2.6× on products equipped with virtual try-on. The clienteling team adopted Digital Twins for in-store consultations.
"Mirror brought the precision of our boutique fittings into our digital experience."
