Context
A fast-growing streetwear label with viral drops and a young, mobile-first customer base.
Challenge
Hype drops translated to traffic, but conversion lagged. Their audience wanted to see how oversized cuts and statement pieces would actually look on them.
Solution
Mirror Digital Twin Virtual Try-On launched on every drop page. Shoppers tried on hoodies, denim and outerwear directly from their phone.
Outcome
Conversion rate multiplied by 3.2 on equipped SKUs. Shoppers spent 58% more time on product pages and returns dropped 22%.
