Context
A slow-fashion label committed to small-batch production and transparent supply chains.
Challenge
Returns are a sustainability problem before being a financial one, every reverse shipment undermines their brand promise.
Solution
Mirror Size Recommendation deployed across the catalogue, with sustainability messaging baked into the recommendation flow. Customers were shown the carbon impact of choosing right-first-time.
Outcome
Return-related emissions fell 60%. Repeat customer rate climbed 27% as customers internalised the brand's slow-fashion positioning.
