Context
An athleisure brand scaling beyond their organic audience with a focus on performance fabrics.
Challenge
Growth required new acquisition channels without inflating customer acquisition cost.
Solution
Mirror Distribution Synergy featured the brand's collections inside the Mirror partner Marketplace and Mobile App, surfacing them to high-intent shoppers.
Outcome
E-commerce sales lifted 6% incrementally, new customer rate grew 34% and CAC fell 18% on Mirror-sourced traffic.
